Digital marketing is definitely the future of marketing, yet there are still a few skeptics out there. So we thought we would look over a few of the most important reasons why you need to implement an online marketing strategy for your business.
1. More affordable:
Let’s just get down to the most important aspect of digital marketing: It has gotten a lot more affordable than most traditional marketing channels. The vast number of digital channels offer a unique scaling opportunity that just isn’t possible with traditional marketing avenues. Heck! You can start digital marketing for FREE!
Just as important as its affordability, is that each and every aspect of your digital marketing strategy is measured. So you know exactly what’s working and what needs work. This is important to ensure that you are always on track to reach your goals.
3. Provides real-time results:
The great thing about digital marketing is that you don’t have to wait long to see what’s working. You’re able to track how your marketing efforts are doing in real time and make decisions based on these metrics.
If a paid ad is not performing as expected, you can decide to change or remove it. Or if a post is outperforming you might consider pushing it even further.
The flexibility of digital marketing goes two ways: Most digital mediums offer instantaneous distribution. Editing content, increasing your budget or completely changing direction, can all happen as soon as you ask.
The second way digital marketing is extremely flexible is in the vast amount of different marketing avenues open to you. If one isn’t working for you, try another!
It’s important to keep testing, measuring and playing with your digital marketing strategy to ensure that you are getting the best possible results.
5. Allows you to compete with giants:
Digital marketing gives the little guy a chance to compete with big corporations. If you invest in your online strategy you can quickly be on-par with your biggest competitors in search results and social media.
6. Helps you keep up with your customers:
People are accessing information on-the-go and it is important for your business to keep up with trends. If customers cannot find you where they are looking for you, they may choose someone who does have an online presence.
7. Builds your brand awareness:
Your followers on social media might not need your services or products at this moment, but you need to be sure that when they do, they think of no one else.
8. Earns your customers’ trust:
Not having an online presence today leaves your customers wondering why. Society has been programmed to believe that any business or person who doesn’t have anything to hide will be easily found on social media. If they can’t find you, they can’t trust you.
9. Pinpoint targeting:
Gone are the days of placing an ad in front of any and everyone who sees a medium, and HELLO! to targeting tools available when making use of digital marketing strategies. These tools have evolved so much that you can target exactly who you want to see your brand.
10. Gives you endless reach:
No location barriers exist. If your product or service can be sold to the whole world, digital marketing is the only way you will be able to reach your entire target market.
We may be biased but we are big advocates for digital marketing over handing out flyers.
So next time instead of killing trees, spend money on a plan, designed to reach the right audience at the right time. And if you need any help, you know where to find us!